CONFERENCE USA

Football never really died at UAB, even after it was killed, and now Blazers are back

Dan Wolken
USA TODAY

BIRMINGHAM — Inside the shed by the practice field, where football coach Bill Clark made his players cry thankful tears in 2014 because he scrounged up enough money to turn it into a locker room so they wouldn’t have to use the one in the basement of the basketball arena several hundred yards away, the lockers all have been ripped out. 

It happened after the final game in 2014 when, coming off its best season in more than a decade, UAB President Ray Watts entered the very same building, stood in front of a team that clawed its way to 6-6 and killed the program without a hint of sensitivity or inkling of the backlash that was about to come.

“They always had their foot on our neck, so it wasn’t a surprise,” said Tevin Crews, a linebacker who became a key player for the 2014 team. “The surprising part was, hey, we finally broke through and then they took the rug out from under us.”

The shed was never much to look at — for a Football Bowl Subdivision program, it was an outright embarrassment — and is even more straggly these days, with old plastic chairs serving as makeshift locker stalls. 
But nearly 1,000 days after Watts used a since-discredited report by a consulting firm to justify disbanding the program — a decision, by the way, that many of the program’s supporters believe had been made months before the report even came out — there’s a different reason they’re not sprucing up the shed. 

Back from the brink, UAB football in position to rise

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In a few weeks, UAB football will move into a sparkling $22.5 million operations building attached to a 120-yard, covered practice field, completing a huge step in its rebirth as a program before debuting Sept. 2 against Alabama A&M. By next year, the shed will be knocked down, making way for a third field for the team to train on. 

“Now we’re here on the other end, and it’s crazy,” said Clark, who faced a coaching career in limbo between the Dec. 2, 2014, announcement that UAB was killing the program and the June 1, 2015, reversal after months of outcry and behind-the-scenes discussion among community leaders. “You come to work every day and you’re full of hope.” 

You could make a reasonable argument that no coach in the country — not Urban Meyer, not Nick Saban, not even Dabo Swinney — is as important to the program they lead at this particular moment than Clark is to UAB.
Without him, UAB football almost certainly would have died in 2014, never to be resurrected.

“It’s my belief that it wouldn’t have been,” said Justin Craft, a former UAB football player and president of a prominent wealth management firm based in Birmingham. “When (former athletics director Gene) Bartow started the program (in 1991), he knew that creating big-time football at UAB was the pathway to more revenue, a better conference and more of a national brand and that it could be a winner because of the great high school talent around Birmingham. It took a visionary like Bill Clark coming in and reminding everybody what it was and that it can be done. Without him, I don’t think we’re sitting here today.”

Which, in retrospect, was exactly the opposite of what UAB might have intended when Clark was hired in January 2014. 

At that point, the Blazers had recorded just one winning season in the past 12 years, bottoming out at 2-10 in 2013. Adding insult to injury, head coach Garrick McGee had resigned after just two seasons to take the offensive coordinator job at Louisville under Bobby Petrino. During a November game that season against Rice, UAB drew an announced crowd of 5,831 at 71,000-seat Legion Field, a relic of a stadium that long ago abandoned its historic charm and settled into outright decay. 

UAB’s on-campus facilities from its locker room to meeting space to training center were well-known throughout the industry as among the worst in FBS. If even a hint of weather disrupted practice, the only place to go was a gymnasium where other sports and physical education classes had first dibs. 

Clark, whose roots in the state covered 18 years in the high school ranks, then to South Alabama as defensive coordinator and then to Jacksonville State in 2013 where he guided a team to the FCS playoffs in his first year as a college head coach, overlooked the obvious issues with UAB when he took the job in January 2014 on a three-year contract.

Instead of being set up to fail so the school could shut down the program without much resistance, Clark ignited both his team and the community with energy, positivity and a better brand of football than UAB had seen in a long time. 

A worker erases the UAB Blazers logo from the end zone after the final home game of the season at Legion Field on Nov. 22, 2014.

In its final home game that season, with rumors about the program’s demise growing more prominent, UAB drew 28,355 fans to watch a 23-18 loss to then-undefeated Marshall. The following week, it became bowl eligible with a three-touchdown win at Southern Miss. With the players UAB had coming back, there was a strong argument that UAB was finally about to turn the corner. 

None of it mattered. 

On one hand, Watts’ decision was rooted in realism: Football was an annual money-loser for an athletic department that has traditionally been more basketball-centric, its fan base had always been relatively small and it was going to take tens of millions of dollars in facility upgrades — money the school didn’t have — just to be competitive. That doesn’t even account for the lack of a long-term solution to Legion Field and the widening resource gap between football schools inside and outside the Power Five conferences.

But killing UAB football — and particularly at the time Watts did it — sparked something in the community. Several days of protests followed the decision, and two-thirds of UAB’s faculty members executed a vote of no-confidence against Watts, who refused to resign. Also, over time, it became clear that CarrSports Consulting included some faulty assumptions about the revenue picture for UAB athletics without football, failing, for instance, to build in correct assumptions about the impact of league affiliation. Without football, UAB would not be allowed to remain in Conference USA and would have had to join another league, almost certainly with lower revenue shares. 

In a few weeks, UAB football will move into a sparkling $22.5 million operations building.

As UAB’s players and coaches dispersed over the following months — some to big-time programs — the anger in the community remained.
Roughly a month after UAB’s decision, while Clark was in Dallas at a coaching clinic, he got a request from then-C-USA commissioner Britton Banowsky to drop by his office. As they talked about Clark’s future, Banowsky casually mentioned it would be nice to have UAB football back in the league. Clark was dubious, but the conversation remained in the back of his mind. 

“Every day, people here were fighting,” Clark said. “It never stopped, but I’m thinking, ‘OK, how long were people going to fight? How long were they going to work?’ Then January, February, March; it’s not going away. People are calling me, asking what should we do? I wanted to encourage them, but I didn’t know what to tell them.”

Clark, meanwhile, was getting interest from Power Five programs as a defensive coordinator, jobs that could pay him significantly more than he received as the UAB head coach. Complicating matters was that he had two years remaining on his contract and needed to work just one more in the state of Alabama educational system to be fully vested in its retirement benefits. Plus, there was still a glimmer of hope that UAB football could come back.

And despite all the pain of 2014, he couldn’t resist getting back on board when the opportunity became somewhat realistic.

“I’ll be honest, there were days when I said, 'Why would I even consider doing that?' ” Clark said. “I always say all of us coaches, there’s something wrong with us. But for me, my dad was a high school coach and I’ve always loved it when you felt like you were making a difference for a place. 2014 did something to me. I can’t even really express it because I’ve been on better teams, better win-loss records

Coach Bill Clark's decision to stick with UAB has been a major difference maker.

"But those kids were so hungry for something positive. I remember walking out with some new uniforms, they’re in tears. The former players come back for our flag football game, they’re in tears thanking you. That kind of bled, for me, into the fans when they’re fighting their butts off, like they need us. I know it sounds kinda corny, but that’s kinda why you’re supposed to do this.”

Seeing an opportunity to help resurrect the program, Craft stood in front of six of the city’s biggest business leaders at a key breakfast meeting in May of 2015. Though they weren't UAB fans or boosters, Craft showed them that UAB’s enrollment had ticked down since the announcement and sold them on what a revitalized football program could do for the school, thus having an economic impact on the city.

“It was a matter of showing people with the right investment, UAB is positioned to be a great mid-major program and can become a national program,” Craft said. “That was what we sold and when the money was put forward, it was really a convincing argument. Within a month, we'd raised several million dollars.”

That amount blossomed to $21 million in 18 months, most of it in chunks of less than $1 million, validating Clark’s decision to go back to UAB, but only “if we bring it back the right way.” 

Without Clark’s involvement, though, that momentum may never have carried very far. 

The new covered practice field.

“The one thing UAB has always missed is having a big business presence in support for the team,” Craft said. “We introduced them to Bill, and it took off. There hasn’t been a more important catalyst than Bill Clark and the business community coming together and the vision he has for this program and how it impacts our city as a whole.”

For Clark, of course, the reinstatement of football was only the start of a sprint toward the 2017 season. Left with nothing but a handful of players who stayed at UAB to pursue non-football interests, he had 26 months to build a full roster that could compete right away in C-USA with no time to ramp up against a softer schedule. 

Last fall, with the NCAA granting waivers so that any UAB recruit wouldn’t lose a year of eligibility, the Blazers practiced three days a week and scrimmaged on Saturdays while those who stuck around watched many of their former teammates excel elsewhere.

Among the former UAB players who started at Power Five programs were running back Jordan Howard (Indiana), offensive tackle Victor Salako (Oklahoma State), linebacker Jake Ganus (Georgia), receiver Jamari Staples (Louisville). Tight end Gerald Everett transferred to South Alabama and became a second-round NFL draft pick.

“It was a little bit of mixed emotions,” said linebacker Shaq Jones, one of the 13 holdovers from 2014. “I was happy for all my teammates but what bothered me was them having so much success at all these places considering the success we could have had here. Every player we had that left here went to a different team and made great contributions. They led their team in some particular stat no matter who the guy was.”

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Now, UAB has to do it all over again. This time, though, there's something more to sell. 

Clark has carefully tried to balance his roster by bringing in junior college players for this season, but he acknowledges there are significant unknowns in how well it will compete right away. Ultimately, though, this is about the future, which now looks brighter than ever thanks to the building that is nearly finished which includes a modern locker room, hot and cold tubs with an underwater treadmill, lounge areas and a brand new weight room that looks out onto the covered pavilion. There also is momentum locally to build a 45,000-seat stadium in a trendy area of downtown, plans for which Clark believes will be finalized in the near future.

“I bring recruits back here and they come back in this office selling me,” Clark said. “One of the hardest things in 2014 is we were getting a better response by bringing in a junior college guy (from out of town) who loved Birmingham, loved the school, but the local guys had such a bad connotation with UAB and now that’s changed.”

In a few months, though, the passion so many people put in to bringing back UAB football will subside and the business of running a college program with many challenges and very little history of success will go on as usual. 
The community was there for UAB football when it was needed most. Whether it stays that way, again, may be up to Clark. 

“People talk about all the new upcoming things, which is a big recruiting thing for us, a lot of guys like shiny things and we appreciate the donations and stuff that helped make this possible,” Jones said. "But it all reverts back to Coach Clark. He’s our No. 1 recruiting tool, not the facility, not the return, not making history. He’s the no. 1 recruiting tool we have.”