GLENDALE - A Glendale alderman with 15 years experience on the common council is being challenged by a political newcomer to represent the city's 5th aldermanic district. Izzy Goldberg, the incumbent alderman, will face off against Steven Schmelzling in the April 4 election.

To help inform voters about the candidates, North Shore Now asked them to answer the following three questions in 50 words or less.

Why are you running for alderman?

Goldberg: To continue to use my experience to be an advocate for all residents for our "Rich Past and Bright Future" in the areas of police presence and safety, property maintenance and increased value, quality of city services, quality of schools, water system safety and city growth where possible.

Schmelzling: It is time for a change to more responsive leadership. Today, many voices are not being heard by the city council. I have lived here for over 10 years and never was our door knocked. We need a shared vision. We should no longer settle for the status quo.


What do you think is the most important issue facing the city of Glendale, and what do you think should be done to address that issue?

Goldberg: The challenge for Glendale will be to remain and grow a desirable community in which to live, work, and relax, and yet be a community in which everyone is provided a safe and clean environment and to do so at an acceptable and affordable cost to residents.

Schmelzling: Complacency. Glendale has challenges that need innovative solutions. We can no longer sit back and not act. From protecting individual property rights on the river to filling our many vacant lots, we need to be more active in addressing city issues. A fresh perspective with a renewed focus is needed.

What do you think aldermen can do to promote economic development in Glendale?

Goldberg: To continue to use my experience to work with city staff and developers to promote development where needed and when it makes sense without being a burden on Glendale taxpayers. Of course, citizen input should always be part of any economic development.

Schmelzling: Glendale has an image problem. Though the best place for families in the North Shore, we are not differentiating ourselves from neighboring communities. We are often perceived “closed for business” due to some historical choices for development. Building stronger relationships with desired regional businesses and developers is needed.

Steve Schmelzling

Age: 38

Address: 2100 W. Green Tree Road

Occupation: Manager, Client Services

Education: Bachelor degree from MSOE in Computer Engineering and Executive MBA from Marquette University

Political history: Knocked on doors for others in the past, first time knocking on doors for myself.

Phone number: 414-247-0242

Email address:steven@schmelzling.com







Izzy Goldberg

Address: 2225 W. Brantwood Ave.

Occupation: Sales consultant, wholesale distributor

Education: AA-MATC, various marketing and leadership courses.

Political History: Glendale alderman for 15 years

Age: 73

Phone Number: 414-351-4479

Email address: izzy.goldberg@glendale-wi.gov


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