Brown Deer - At the end of the day on Wednesday, Oct. 26, Aldi will close at 8080 W. Brown Deer Road on the north side of Milwaukee. On the following morning, Aldi will open a new store 13 blocks east in the village of Brown Deer.
A ribbon-cutting for the new Brown Deer store at 6720 W. Brown Deer Road will be held at 8:45 a.m. Thursday, Oct. 27. Atty McGrath, the Oak Creek division president for Aldi, said the store at 8080 W. Brown Deer Road is too small to offer customers the full line of Aldi products, and the new location will allow them to offer expanded product lines.
“We are pleased to showcase the new look of Aldi with this updated store in Brown Deer and continue to help customers stretch their dollars,” McGrath said.
After the ribbon-cutting ceremony, the first 100 shoppers will receive a golden ticket, each containing Aldi gift cards of various amounts. Customers can also tour the store, sample Aldi exclusive brand products and enter an on-site sweepstakes for a chance to win a year’s supply of Aldi produce.
The Brown Deer store presents a more modern look, with inviting colors, high ceilings, natural lighting and environmentally friendly building materials.
Aldi said shoppers can spend up to 50 percent less on their products, due to the efficiency created by renting carts for a refundable quarter, having a smaller store footprint, displaying products with open cartons and encouraging customers to bring their own shopping bags by charging for plastic bags.
The new Brown Deer Aldi store will be open from 9 a.m. to 8 p.m. Monday through Saturday and from 9 a.m. to 7 p.m. on Sunday.
Aldi purchased its lot for $750,000 from the Brown Deer Community Development Authority, which purchased the 10-acre lot formerly occupied by American TV and Appliance and divided into three parcels. Aldi is situated on a 2.2 acre lot on the southeast corner of that lot. Now that the grocery store has been built, village officials estimate the property will be worth $2.2 million.
Another 6.6 acres on the north side of the former American TV lot was purchased by Pak Technologies for $2.1 million. The village pledged to provide $750,000 in assistance over the course of four years to help renovate the building with new loading docks, modified sprinkler systems and other improvements.
In exchange for the assistance, Pak Technologies has guaranteed that the improvements to the property will generate an additional $1.4 million in assessed value. The increased tax revenue from the property will be used to reimburse the village for its contribution. The remaining 1.2 acres of land on the southwestern portion of the property will be used for storm water management.
With the projected building improvements, the total 10-acre area will be worth $5.5 million - which is an increase of $2.9 million over its existing value.